BUILD SMARTER.
SELL BETTER.
July 2 | Soho Works, London
“building a million-dollar strategy is simple. it’s not easy but it is simple”
Building a business is not just about having a good idea.
It is about knowing how to package your value, communicate your story, reach the right audience, and create demand around what you do.
B.Y.O.B: Build Your Own Business is a practical working session for entrepreneurs who want to sharpen their business, brand, and marketing strategy.
Together, we’ll work through the foundations of building a stronger business blueprint, including how to clarify your offer, strengthen your positioning, refine your messaging, and create smarter strategies to sell.
Expect a small room, sharp conversation, actionable frameworks, and live hot seats designed to help you see your business more clearly.
meet your instructor
Danielle Spencer is a Forbes 30 Under 30 honoree in Marketing & Advertising, founder of Some Creative Agency, and a strategist behind multi-million-dollar brands, campaigns, and founder-led businesses.
Her work spans brand strategy, partnerships, experiential marketing, creator campaigns, sponsorships, and business development, helping entrepreneurs, creators, executives, and companies clarify what they do, position what they sell, and build strategies that create visibility, trust, and revenue.
“The first business I started in 2018 did $40 in revenues, total.
My second, in 2020, did over $1,000,000 in just one year.
Anyone can build their own business. You just need a blueprint on how”
- Danielle
Danielle has worked with and alongside brands, platforms, and leaders including:
Shopify
Soho House
Kickstarter
Unilever
Government of Canada
and many more, in addition to building her own multi million-dollar revenue brands.
At B.Y.O.B: London Edition, Danielle will help you sharpen your offer, clarify your positioning, strengthen your messaging, and build smarter strategies to sell.
What You’ll Build
A Clearer Offer
You’ll refine what you sell, who it is for, and why it matters so your product, service, or idea becomes easier to explain, package, and position.
You’ll leave with: a sharper offer statement and clearer language around the value of what you do.
A Stronger Brand Position
You’ll identify what you want to be known for and how your brand should sit in the market so people can understand where you fit and why you stand out.
You’ll leave with: 3 positioning pillars that can guide your messaging, content, partnerships, and visibility.
A Smarter Marketing Direction
You’ll map how to reach the right audience with more intention, instead of posting, pitching, or promoting without a clear strategy behind it.
You’ll leave with: practical marketing angles you can use to attract, educate, and convert the people you want to reach.
A Better Sales Message
You’ll work through how to communicate your value in a way that feels clear, credible, and compelling so people understand why they should buy, book, refer, or work with you.
You’ll leave with: stronger language for your bio, pitch, website, sales page, or introduction.
A Simple Business Blueprint
You’ll look at the foundations of your business, including your offer, audience, positioning, marketing, sales, and next steps, so you can see what needs to be refined, built, or prioritized.
You’ll leave with: a clearer picture of what to focus on next to build smarter and sell clearer.
This is a working session designed to help you leave with more than notes.
You’ll walk away with a clearer business blueprint you can actually use.
find your fit
General
(Early Bird)
£49
For entrepreneurs who want access to the workshop, frameworks, and room.
Includes:
Access to B.Y.O.B: Build Your Own Business — London Edition
Business blueprint workshop
Marketing, branding, and positioning frameworks
Group Q&A
Networking with entrepreneurs, founders, creators, and consultants
Register Here.
Brand Review Seat
£275
For entrepreneurs who want personalized feedback on how their business or brand is currently showing up.
Includes everything in General Admission, plus:
A focused mini brand review
Review of your LinkedIn, Instagram, website, offer, bio, or current positioning
Feedback on what is clear, what is confusing, and what needs to shift
3 personalized recommendations to sharpen your business, brand, or marketing strategy
Priority consideration for a live hot seat during the workshop
Limited seats available.
Register Here.
Founder Brand Intensive
£1,700
For entrepreneurs who want deeper 1:1 support after the workshop.
Includes:
Private founder brand strategy session
Business and brand positioning audit
Offer and audience clarity
Messaging refinement
Marketing and content pillars
Sales positioning support
30-day visibility and growth roadmap
Follow-up implementation session
Limited post-workshop spots available.
Register Here.
who this is for
This workshop is for entrepreneurs, founders, creators, consultants, service providers, and business owners who are ready to build with more clarity.
It is especially for you if:
You are building a business, brand, service, product, or platform
You know your work is valuable, but struggle to explain it clearly
You want stronger language around what you offer and who it is for
You are ready to sharpen your marketing, brand, and sales strategy
You want to position yourself or your business for better opportunities
You are tired of building in your head and want a clearer blueprint
You do not need to be at a specific stage to attend. Whether you are early, growing, pivoting, or scaling, this room is designed to help you think more strategically about what you are building next.
