The SheaMoisture Dream Fund supports Black women entrepreneurs in Canada by providing a $10,000 grant and six months of business coaching.

Designed to address barriers to funding and mentorship, the program uplifts founders whose businesses create impact in beauty, wellness, and beyond. This year’s Top 10 semifinalists represent innovation, community care, and resilience—your vote helps decide who will receive this transformative opportunity.

Review this year’s semifinalists below and cast your vote for your choice winner!

The 2025 SheaMoisture
Dream Fund Semi-Finalists

  • Dealbodies

    Founder: Krys Lunardo
    Stage of Business: Established (1–3 years)
    About the Business: Dealbodies challenges industry norms by creating waterless, results-driven body concentrates. Frustrated with toxic, diluted products, Krys developed clean, clinically backed formulas that prioritize effectiveness and health. The brand’s vision is to scale into new markets, capture share in the body care category, and create a loyal community. With global expansion in sight, Dealbodies aims to redefine body care, placing women of colour at the center of product innovation and representation.
    Grant Impact: marketing, production

  • The Villij

    Founder: Kimberly Knight
    Stage of Business: Established (1–3 years)
    About the Business: Canada’s first wellness studio for women of colour, The Villij fosters confidence, representation, and belonging. Through yoga, Pilates, and holistic programs, it has built a thriving community where members improve mental and physical health while feeling empowered. Its mission is to expand into multiple cities, train hundreds of instructors, and create equitable spaces where Black women can access wellness programs that reflect their identities.
    Grant Impact: training, marketing

  • Euphoriel Beauty

    Founder: Abby Raheem
    Stage of Business: Start-Up (Less than 1 year)
    About the Business: Euphoriel Beauty creates clean, refillable skincare solutions for sensitive and aging skin. With a commitment to sustainability, the brand emphasizes waterless formulas, waste reduction, and local ingredient sourcing. Abby’s mission extends beyond beauty to building wealth for women of colour through partnerships, job creation, and scholarships. Over the next five years, Euphoriel aims to be a national brand in hundreds of retail locations, setting a global standard for sustainable beauty.
    Grant Impact: general growth

  • That Good Good Shea

    Founder: Irene Bekoe
    Stage of Business: Established (1–3 years)
    About the Business: Rooted in Ghanaian tradition, That Good Good Shea crafts nourishing shea products designed for dry and distressed skin. Beyond skincare, the company supports girls’ education through menstrual pad donations, keeping students in school. Irene’s mission is to grow the brand into a trusted global beauty leader that honors heritage while delivering impact. With a focus on scaling operations and marketing, That Good Good Shea envisions becoming a household name in clean beauty.
    Grant Impact: marketing

  • Hill Studio

    Founder: Allison Hill
    Stage of Business: Scaling (3+ years)
    About the Business: Hill Studio uplifts Black women through salon services, yoga, meditation, running, and financial literacy programs. Beyond beauty, it creates safe spaces where women feel seen, supported, and celebrated. The Studio’s long-term vision includes expanding into a larger brick-and-mortar space that can support additional Black woman-led ventures and build an ecosystem of mentorship, community, and entrepreneurship while empowering the next generation of leaders.
    Grant Impact: general growth

  • Mosse

    Founder: Lashanna Graham
    Stage of Business: Start-Up (Less than 1 year)
    About the Business: Mosse reimagines Caribbean sea moss traditions into accessible wellness products for modern lifestyles. By combining heritage with innovation, Mosse creates natural, inclusive products that highlight culture while disrupting barriers in the wellness industry. Lashanna’s long-term vision is to make Mosse a global marine wellness brand, expanding product lines, building retail partnerships, and mentoring underrepresented entrepreneurs to prove culture-rooted businesses can thrive internationally.
    Grant Impact: production

  • Med Melanin

    Founder: Yvonne Osagie
    Stage of Business: Established (1–3 years)
    About the Business: Med Melanin addresses inequities in healthcare by creating culturally relevant events and clinics. By empowering women of colour to advocate for themselves, it improves communication, reduces bias, and expands access to proactive care. Yvonne’s vision is to build Med Melanin into a national platform that influences medical education, research, and patient outcomes. The company seeks to create systemic change by scaling partnerships with providers, insurers, and community health organizations.
    Grant Impact: marketing

  • DES Hair Care

    Founder: Destini Maighan
    Stage of Business: Established (1–3 years)
    About the Business: DES Curl Spa transforms textured hair care by offering expert curl services, scalp treatments, and education that empowers clients to embrace their natural hair. Destini’s mission is to normalize curl education within hairstyling schools and create accessible services nationwide. Long-term, she envisions expanding into a network of curl spas across Canada and opening a training academy. DES Hair Care advocates for representation in the beauty industry while supporting healthy hair journeys.
    Grant Impact: equipment

  • EB4E Inc.

    Founder: Anne Laure Isaac
    Stage of Business: Start-Up (Less than 1 year)
    About the Business: EB4E Inc. celebrates self-expression through premium hair solutions that combine quality, confidence, and inclusivity. By creating products that help clients feel empowered, Anne Laure aims to redefine beauty as an expression of individuality. EB4E envisions becoming a global beauty brand, expanding into hair and skincare while leading with cultural authenticity. Its mission is to set trends in the industry while inspiring confidence and building a legacy of style and excellence.
    Grant Impact: marketing

  • Sculpted Clinic

    Founder: Nykia Ingram & Keren Whitney
    Stage of Business: Scaling (3+ years)
    About the Business: Sculpted Clinic is a Black-owned, women-led aesthetics practice offering safe, inclusive treatments. It empowers clients with natural results while training diverse injectors to lead the future of aesthetics. Nykia’s mission is to expand Sculpted Clinic into Ottawa’s leading inclusive medical aesthetics provider with multiple locations. By building representation and training pipelines, Sculpted Clinic aims to break stigmas, inspire leadership, and create generational wealth within marginalized communities.
    Grant Impact: training, equipment, marketing

vote